optimization

Linking IMHO…

I’m consistently asked about linking strategies by existing clients as well as website owners calling me up to ‘kick the tires’. It is very true that the number and quality of IBLs (inbound links), that is links on other websites that link to pages within your domain, are a very important factor used by most [...]

Composing a website

Almost without fail, a potential client approaches me and wants a website. As the years have gone by I’ve learned that the vast majority of people out there simply don’t know or understand the various pieces to the puzzle (if you will) that go into creating a complete website. Though I have greatly improved the [...]

Organic SEO & SEM

Quite often optimization and marketing are confused. This error has been made by both those in the industry and John Q. Public. There can be quite an overlap in their functions (and optimization should be an integral part of any marketing methodology) and the two definitely blend together and work hand in hand. Much of [...]