marketing

the social business conundrum

2 May, 2009 – 10:02 pm

For quite a while now I’ve been struggling with the whole social business thing; Where is the line? When I was brought up, educated and shown the ropes of business it was taboo to mix business with pleasure. You address colleagues and clients by Mr. or Mrs or Sir and Ma’am and your friends by [...]

By Ron Boyd | Also posted in in the news, social media | Tagged , | Comments (0)

Improving Google Ranking….

29 December, 2007 – 4:55 am

I came across this article which, though having many similar points to my article on linking, lays out some specifics on how to ensure good quality in-bound links to your site, check it out: Google is by far the most important search engine on the net. To rise to the top of their search engine, [...]

By Ron Boyd | Also posted in optimization | Tagged , | Comments (0)

Linking IMHO…

5 June, 2007 – 11:53 pm

I’m consistently asked about linking strategies by existing clients as well as website owners calling me up to ‘kick the tires’. It is very true that the number and quality of IBLs (inbound links), that is links on other websites that link to pages within your domain, are a very important factor used by most [...]

By Ron Boyd | Also posted in optimization | Tagged , | Comments (0)

Organic SEO & SEM

31 August, 2006 – 4:25 am

Quite often optimization and marketing are confused. This error has been made by both those in the industry and John Q. Public. There can be quite an overlap in their functions (and optimization should be an integral part of any marketing methodology) and the two definitely blend together and work hand in hand. Much of [...]

By Ron Boyd | Also posted in optimization | Tagged , , | Comments (0)