Facebook Usernames

OK.. This one covers the gamut! It’s definitely ‘in the news’ we’re talking about major impact on search marketing, optimization and I’m definitely getting up on my soapbox and shouting it from the highest geographical location I can find! People! and I do mean EVERYONE! Facebook just opened up USERNAMES! “So What!” you say? Well [...]

Social vs Anti-social

Today’s rant Being involved in the Internet Industry for over 12 years now I’ve probably heard it said a hundred times or more that the Internet is destroying the social bonds that hold our society together. Statements like that are made by uninformed, narrow-minded people that really need to open their eyes and see what’s [...]

the social business conundrum

For quite a while now I’ve been struggling with the whole social business thing; Where is the line? When I was brought up, educated and shown the ropes of business it was taboo to mix business with pleasure. You address colleagues and clients by Mr. or Mrs or Sir and Ma’am and your friends by [...]

Improving Google Ranking….

I came across this article which, though having many similar points to my article on linking, lays out some specifics on how to ensure good quality in-bound links to your site, check it out: Google is by far the most important search engine on the net. To rise to the top of their search engine, [...]

Linking IMHO…

I’m consistently asked about linking strategies by existing clients as well as website owners calling me up to ‘kick the tires’. It is very true that the number and quality of IBLs (inbound links), that is links on other websites that link to pages within your domain, are a very important factor used by most [...]

Organic SEO & SEM

Quite often optimization and marketing are confused. This error has been made by both those in the industry and John Q. Public. There can be quite an overlap in their functions (and optimization should be an integral part of any marketing methodology) and the two definitely blend together and work hand in hand. Much of [...]