ron's blog

search engine optimization & marketing

How to create a 301 redirect
There are many ways to redirect site visitors from one page to another. However there are very few ways that are considered proper and recommended by the Search Engines. The 301 Redirect By far, the most Search Engine Friendly way to redirect from one page to another is the 301 redirect. The 301 redirect, initially can look [...]

The strong link between Usability & SEO
Here’s a great post dealing with one of my personal favourite topics, usability. To the detriment of many sites, usability is an often overlooked aspect of web design and seo. The value of usability in the architecture and design of a successful web enterprise cannot be underestimated. Check out the article and watch here, in [...]

Improving Google Ranking?.
I came across this article which, though having many similar points to my article on linking, lays out some specifics on how to ensure good quality in-bound links to your site, check it out: Google is by far the most important search engine on the net. To rise to the top of their search engine, you [...]

Google Webmaster Central
Known and well used by those experienced in search engine optimization, Google Webmaster Central is often overlooked by novice optimizers, web designers, and website owners alike (usually because they just aren’t aware of it). Webmaster Central contains a plethora of valuable tools to help you optimize your site, improve rankings and answer all your [...]

alt & title attributes
There is a great amount of confusion regarding the use of the alt=”" and title=”" attributes in both web design and seo. I would like to help clarify their purpose in the web site and how they should be used. The alt=”" attribute is defined by W3C Schools under the <img> tag as follows: Required attributes Purpose: text Description: [...]

Linking IMHO?
I’m consistently asked about linking strategies by existing clients as well as website owners calling me up to ‘kick the tires’. It is very true that the number and quality of IBLs (inbound links), that is links on other websites that link to pages within your domain, are a very important factor used by most Search [...]

Composing a website
Almost without fail, a potential client approaches me and wants a website. As the years have gone by I’ve learned that the vast majority of people out there simply don’t know or understand the various pieces to the puzzle (if you will) that go into creating a complete website. Though I have greatly improved the quantity [...]

Organic SEO & SEM
Quite often optimization and marketing are confused. This error has been made by both those in the industry and John Q. Public. There can be quite an overlap in their functions (and optimization should be an integral part of any marketing methodology) and the two definitely blend together and work hand in hand. Much of the [...]

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